I've been using Hootsuite for about two years now and I loved it so much that I decided to do the Hootsuite university course and get certified too. With Hootsuite there are so much more to it than just scheduling posts and getting analytics - you can track keywords, URL's, see tweets in your area, see tweets or conversations in any area actually. You can integrate different apps into Hootsuite like youtube, instagram, tumblr etc so you can literally manage EVERYTHING from ONE dashboard. Is it worth $10 per month? Absolutely! P.s - complete the Hootsuite university course to learn about everything you can do with this great social media tool :)