Salespeople will (often) say anything that - with some explanation and wordsmithing - is a true (albeit typically unverifiable) statement.
I feel like this is the start of explaining the why: "...architects didn't want to use it because it put too much power into the client's hand."
That's likely true for many more traditional Architectural professionals considering early AEC success case studies with AR/VR. I have to imagine the average Architect in a leadership role is battle-hardened by the changes that have displaced much of their fee, influence and involvement in the existing building construction framework. Giving up more of any of those likely feels like a loss for those individuals. Just as early IT professionals felt the loss of their wizard powers as computers and mobile became consumerized, Architects are feeling the loss of their wizard powers as clients become more informed and engaged.
AR remains from what I can see, the fodder of AE start-ups and larger firms placing their bets on the technology to address project design and coordination challenges. VR has already inundated every firm I work with - big and small - on most projects they undertake.
I feel like this is the start of explaining the why: "...architects didn't want to use it because it put too much power into the client's hand."
That's likely true for many more traditional Architectural professionals considering early AEC success case studies with AR/VR. I have to imagine the average Architect in a leadership role is battle-hardened by the changes that have displaced much of their fee, influence and involvement in the existing building construction framework. Giving up more of any of those likely feels like a loss for those individuals. Just as early IT professionals felt the loss of their wizard powers as computers and mobile became consumerized, Architects are feeling the loss of their wizard powers as clients become more informed and engaged.
AR remains from what I can see, the fodder of AE start-ups and larger firms placing their bets on the technology to address project design and coordination challenges. VR has already inundated every firm I work with - big and small - on most projects they undertake.