Understanding Media: The Extensions of Man(en.wikipedia.org)
en.wikipedia.org
Understanding Media: The Extensions of Man
https://en.wikipedia.org/wiki/Understanding_Media
1 comments
I read this in university and loved it. McLuhan can be a bit heavy-handed (and gets a bit self-important in his later works, imo) but this is a great starting point for anyone interested in media theory. V solid read.