Analysis of Apple's marketing psychology on product depiction (German)(macnotes.de)
macnotes.de
Analysis of Apple's marketing psychology on product depiction (German)
http://www.macnotes.de/2015/01/31/marketing-psychologie-apple/
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In this article Apple's product depictions are analysed for their psychological subtext. The author found indication for 3 different types: evolution, family and winners/winning.