Getting a startup idea: Part 1, Choosing a topic(medium.com)
medium.com
Getting a startup idea: Part 1, Choosing a topic
https://medium.com/@turitzin/how-i-chose-healthcare-66f5ed82feed
https://medium.com/@turitzin/how-i-chose-healthcare-66f5ed82feed
Obviously domain expertise isn't totally applicable for something like having a great idea for a new spin on a social network, but where you are getting into a vertical (like healthcare) it is probably essential. Otherwise you won't know how to make a product that the professionals in that market truly want.