AdWords: Conversion doesn't vary by position(adwords.blogspot.com)

adwords.blogspot.com

AdWords: Conversion doesn't vary by position

http://adwords.blogspot.com/2009/08/conversion-rates-dont-vary-much-with-ad.html

5 comments

rrival17 anni fa

Lies. I've spent >$50k on adwords and had far more garbage clicks in positions 1-3 than with 7-9. They directly affect CR.

More data please, GOOG.

dcbrandao17 anni fa

Some people have spent much more than that on adwords and have come up with the same conclusion as google, e.g., http://www.rimmkaufman.com/rkgblog/2008/09/30/position-biddi...

rrival17 anni fa

Appreciate the stats but, from the post: "The value of traffic doesn’t vary by position ... In fact, the quality in position 1 tends to be slightly lower than position 2, and the quality improves slightly as the ads get lower on the page — these are small effects that can be ignored for practical purposes." Maybe my budget is too 'small' to ignore these small effects, or maybe I'm just cheap.

omarchowdhury17 anni fa

But of course Google would publish something that would encourage advertisers to bid on positions and drive click costs up ;)

hooande17 anni fa

Interesting to see google talk about it, but not a lot of news here. If someone clicks on an ad in the first or in the last position, you wouldn't think it would effect their likelihood of buying something on the destination site.