Journalists Don't Look At Traffic Numbers(blog.hubspot.com)
blog.hubspot.com
Journalists Don't Look At Traffic Numbers
http://blog.hubspot.com/opinion/journalists-dont-look-at-traffic-numbers
2 comments
I find this attitude bizarre. How can they know what their audience is interested in or not?
I agree that writing silly thinks like "Top 5 Cute Cats That Are Friends With Justin Bieber" to get traffic is absurd, but you need to know where your readers are most interested among genuine topics of interest.
I agree that writing silly thinks like "Top 5 Cute Cats That Are Friends With Justin Bieber" to get traffic is absurd, but you need to know where your readers are most interested among genuine topics of interest.
Why do they care what the audience is interested in? The Verge writers get to write about what they think is interesting. It's their site, after all.
Anyway, they didn't say no one looks at the numbers. A leader could still direct the journalists to cover certain topics without turning them into traffic whores.
Anyway, they didn't say no one looks at the numbers. A leader could still direct the journalists to cover certain topics without turning them into traffic whores.
In it, he speaks about his role in manipulating the smaller blogs with over-the-top stories (read: PR stunts), which are then "traded up the chain", used as sources for larger blogs, eventually making their way to the national media.