This was a pretty successful viral fundraising campaign in Norway - raised over 150k euro in the first 24 hours with 1.3 million youtube views. It's now over 13 million views so I expect has raised quite a bit more.
Source: not the OP, but I work for the UK arm of the same charity (SOS Children's Villages)
Source: not the OP, but I work for the UK arm of the same charity (SOS Children's Villages)