Ask HN: Difference between selling benefits vs featuers
2 comments
Say I'm trying to sell water.
Features: Liquid at room temperature. One oxygen atom, two hydrogen atoms. Has high specific heat capacity.
Benefits: Helps with the balance of bodily fluids necessary for digestion, absorption, transportation of nutrients, creation of saliva, maintenance of body temperature.
Features: Liquid at room temperature. One oxygen atom, two hydrogen atoms. Has high specific heat capacity.
Benefits: Helps with the balance of bodily fluids necessary for digestion, absorption, transportation of nutrients, creation of saliva, maintenance of body temperature.
O Bog, how I despise semantically null product briefs that promise to "synergistically increase your profit potential" or "apply market-leading holistic techniques to help build world-class infrastructures" or whatever.
Please, please, just tell me: What does your product do?
Please, please, just tell me: What does your product do?
One advice I get from people is sell benefits not features.
Could someone please explain via example, how to do the above.