The 25% Discount that Cost Us $12,000 (Plus, a Big Announcement)(groovehq.com)

The 25% Discount that Cost Us $12,000 (Plus, a Big Announcement)

http://www.groovehq.com/blog/discounting

4 comments

eterm12 anni fa

I'm confused, the article starts with "Don't do heavy discounting, don't give away your stuff too easily" then ends up "Here's a load of discounts!".

What was the message you wanted to give?

mcintyre199412 anni fa

They did say extended free trials did work for them, and while I struggle to believe long-term free users convert better than discounted users, that's what their data says. Most of their offers seem to be very extended free trials.

nekgrim12 anni fa

"Don't do discounts, but bundle and sale other people's discounts."

timje112 anni fa

These article titles are very link-baity, regardless of their relevance to HN.