Twitter's Big Battle Is Indifference(online.wsj.com)

http://online.wsj.com/news/articles/SB10001424052702303874504579373140762757688?mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702303874504579373140762757688.html