Ask HN: Any ideas as to why Google changed search result margins?

2 pointsby tewks17 anni fa3 comments

We know that their design choices are largely data driven:

http://stopdesign.com/archive/2009/03/20/goodbye-google.html

Any thoughts?

4 comments

minsight17 anni fa

Since we don't have access to our data, and since it took them a very long time to do this, I'd guess that the reasons are more subtle than we could practically guess. It probably increases their profitability per page by some tiny fraction, which is big money with their volume.

robin_reala17 anni fa

Well thought out gutters can make a big difference to the readability of a page, but that generally is only a big factor when it comes to pages with lots of data crammed into multiple columns; not something you’d assume would be a problem on a Google results page. My best guess is that (like the aforementioned shades-of-blue incident) they did a whole bunch of user testing that suggested that the usability and probably profitability of the page went up by a couple of percent with that precise amount of extra margin.

jmonegro17 anni fa

I have no idea. If they don't change it soon I'm moving over to bing for keeps.

behe10117 anni fa