Am taking part in a project on improving the Publisher (Developers who integrate Amazons Ad solutions are considered to be Publishers) experience with Amazon Advertising (Amazon Media Group, Product and Local). Looking for input from the HN community since some of you may have integrated Amazon's ad solutions inside of your products.
Have you used any of Amazon's advertising products as a publisher in your web/mobile apps?
What do you think needs to be improved for ad call integration for Display Ads? Are there better alternatives?
What platforms have you integrated Amazon's Ad solutions on? Desktop/Tablet/Mobile/TV?
Have you used Product Ads to sell your product? What would you like to change inside of Product Ads?
Do you prefer alternate format of ads in built in your products? If so, which ones?
Are you satisfied with the Advertiser network and quality of ads you receive?
Do you like the easy integration of Mobile Ads API that comes along with the Mobile SDK?
How much of your products revenue is dependent on the advertising payout? (percentages are sufficient)
Are the current reporting tools sufficient for you to track revenue, CTR and other metrics?
Do you see yourself moving to an alternative ad network?
I hope I didn't overwhelm with questions. Wanted to get clarity and feedback before I build out a business case for improving the overall experience. Any concrete example or scenario you encountered, that answers the above would help.
Have you used any of Amazon's advertising products as a publisher in your web/mobile apps? What do you think needs to be improved for ad call integration for Display Ads? Are there better alternatives? What platforms have you integrated Amazon's Ad solutions on? Desktop/Tablet/Mobile/TV? Have you used Product Ads to sell your product? What would you like to change inside of Product Ads? Do you prefer alternate format of ads in built in your products? If so, which ones? Are you satisfied with the Advertiser network and quality of ads you receive? Do you like the easy integration of Mobile Ads API that comes along with the Mobile SDK? How much of your products revenue is dependent on the advertising payout? (percentages are sufficient) Are the current reporting tools sufficient for you to track revenue, CTR and other metrics? Do you see yourself moving to an alternative ad network?
I hope I didn't overwhelm with questions. Wanted to get clarity and feedback before I build out a business case for improving the overall experience. Any concrete example or scenario you encountered, that answers the above would help.