Why Users are Running Away from the Dunkin’ Run iPhone App(theapplicationfarm.com)
theapplicationfarm.com
Why Users are Running Away from the Dunkin’ Run iPhone App
http://www.theapplicationfarm.com/2009/06/why-users-are-running-away-from-the-dunkin-run-iphone-app/
2 comments
Does it get worse after the login screen? Is the rest of the app usable and workable?
The article had a great start.. but then one point of why its crap.
The article had a great start.. but then one point of why its crap.
The point is precisely that - what does the rest of the app matter if 60% of your users are deleting it in frustration after the first screen?
Also - the web portal requiring maiden name and phone number is a bit extreme. It is as if DD's goal of getting user data outweighed their desire to make the app easy to load and use.
Also - the web portal requiring maiden name and phone number is a bit extreme. It is as if DD's goal of getting user data outweighed their desire to make the app easy to load and use.
That said, I feel kind of bad for Dunkin' Donuts. This kind of problem was probably not on their radar, but I'm glad that their users sent a clear message: "You must take user experience into consideration when you develop software. It is profoundly important and you simply cannot get by without it." Hopefully Dunkin' Donuts won't be the only company that learns a lesson from this experience.