Public offering of bonds painless compared to shares(business.timesonline.co.uk)
business.timesonline.co.uk
Public offering of bonds painless compared to shares
http://business.timesonline.co.uk/tol/business/columnists/article6586951.ece
http://business.timesonline.co.uk/tol/business/columnists/article6586951.ece
With stock, they get a share of your company and if it does better than expected, they get more. With bonds, it's fixed. Should your company go under, they're entitled to be paid before your shareholders are. And if you own the company, that means that the bondholders will get their money back before you get to see anything from the failed business.
While bonds are by no means no-risk items, they're very different from stocks and more akin to the loans that a bank would make.