Leveraging online data to optimize offline experiences, and vice versa(timetogetstarted.wordpress.com)

http://timetogetstarted.wordpress.com/2009/06/10/the-mobile-and-realtime-internet-will-eliminate-the-distinction-between-online-and-offline-enabling-consumers-to-leverage-data-collected-online-to-optimize-offline-experiences-and-vice-versa/