Offline/online conversion: Managing content leads discovered offline(timetogetstarted.wordpress.com)
timetogetstarted.wordpress.com
Offline/online conversion: Managing content leads discovered offline
http://timetogetstarted.wordpress.com/2009/06/03/offline-to-online-conversion-fail/
2 comments
For sure.
We tried putting flyers for our website all over campuses in the Boston area.
We also setup tables and had Ferrero Rocher chocolates with our cards and url stock onto them.
The conversion rate from posters was zero. The conversion rate from the chocolates+cards was about 10%, which is surprisingly high. The chocolate+cards were at an MIT fair though, so these kids might be over wired.
We tried putting flyers for our website all over campuses in the Boston area.
We also setup tables and had Ferrero Rocher chocolates with our cards and url stock onto them.
The conversion rate from posters was zero. The conversion rate from the chocolates+cards was about 10%, which is surprisingly high. The chocolate+cards were at an MIT fair though, so these kids might be over wired.
QR codes are rumoured to be a popular way to pick up digital tags using your cellphone, though not popular in my part of the world: http://code.google.com/apis/chart/types.html#qrcodes
I've also had some ideas for what TV could become, given a more intelligent video player that allow you to "bookmark" a time position, and then being able to access these bookmarks from your computer, allowing you to search online for things in the scene around that time position.
That could also replace interrupting ads that people cut out in their torrent copies anyway.
Wait... should I have shut up and started a company doing this instead?