NYTimes's New Look(nytimes.com)
nytimes.com
NYTimes's New Look
http://www.nytimes.com/marketing/prototype/
2 comments
I like the site that showcases the new design better
Since I got into web dev, I feel like nytimes.com has been a poster child for how not to design a website. It will be interesting to see what they've come up with when they start from scratch.
Hmmm? The NYT has always had very nice web design—attractive, functional, fast, and "appropriate": it feels like a newspaper.
It may not follow all the various web fads the moment they pop up, but that seems quite appropriate for a site that needs to maintain a certain tone and consistency.
It may not follow all the various web fads the moment they pop up, but that seems quite appropriate for a site that needs to maintain a certain tone and consistency.
I don't think that "how not to design a website" is quite fair-- they just haven't overhauled the design for over five years, and design trends have completely changed in the meantime. At the time, the current design was innovative (with Khoi Vinh bringing the typographical grid to web prominence with it) and consequentially cleaner than every other news website. The clutter also skeuomorphically evokes the idea of a newspaper (though this isn't necessarily desirable and probably what you mean by "start from scratch.")
Although I'm excited for this new design, I think it's important to recognize the merits of the old one.
Although I'm excited for this new design, I think it's important to recognize the merits of the old one.