Looking for recommended reading specifically on B2B selling.
Am considering "SPIN Selling" and "Major Account Sales Strategy" by Neil Rackham although I'm wondering whether the advice may be out of date as they're quite dated
Also "The Challenger Sale" by Matthew Dixon & Brent Adamson.
Any other recommendations or thoughts on the above books appreciated.
Am considering "SPIN Selling" and "Major Account Sales Strategy" by Neil Rackham although I'm wondering whether the advice may be out of date as they're quite dated
Also "The Challenger Sale" by Matthew Dixon & Brent Adamson.
Any other recommendations or thoughts on the above books appreciated.