How 'big data' is changing lives(bbc.co.uk)

bbc.co.uk

http://www.bbc.co.uk/news/technology-21535739?ocid=pan_gn_smc_all_feature_whatif_general_na

1 comments

Mmm...I think there are pros and cons to Big Data. On one hand its great because it adds convenience to not only the corporations but also the lives of consumers. Although its pretty creepy that people we've never met can know a whole lot about us just through collecting data, it really takes the guessing game out of buying/selling products. With that being said Big Data allows us to only really hear about the things we might be interested in, so its a great time saver. However, this can be problematic, I feel like Big Data can make people revert back to some very nasty ways of thinking. Big Data enables us to categorize people, and when people are categorized we tend to stereotype them. Maybe it could be changing our lives in a bad way because it has the potential to make us revert back to primal ways of thinking. A sense of oneness and collective equality is lost.