Growth = Engagement(platformed.info)

http://platformed.info/growth-engagement-product-design-thinking/

Article about not blind pumping virality, cause it doesn't cumulate traffic without retention of users.

1 comments

The battle for the so-called Viral Coefficient has become the habit of many startup companies. It’s no holds barred as long as the users share their accomplishments and content. It doesn’t actually matter if the user wants to share. Is there a point in that?

I invite you to discussion :)