Ryan Holiday became American Apparel's marketing director at 21(hackthesystem.com)

Ryan Holiday became American Apparel's marketing director at 21

http://hackthesystem.com/blog/hack-the-system-podcast-how-ryan-holiday-hacked-the-media-at-american-apparel/

1 comments

http://www.ryanholiday.net/about/ "Ryan Holiday is a media strategist for notorious clients like Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under the strategist Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel, where his work in advertising was internationally known. His strategies are used as case studies by Twitter, YouTube and Google and have been written about in AdAge, the New York Times, Gawker and Fast Company. His first book, Trust Me I’m Lying: Confessions of a Media Manipulator, was a Wall Street Journal bestseller"

Books from his reading list are very interesting: http://www.ryanholiday.net/reading-list/

On why I posted this interview: I've been influenced by Ryan's work over the last 4 years. His writing is usually very thought provoking and honest despite the name of his book. I have noticed similarities between topics discussed in this community and Ryan Holidays writing. I think that if HN readers research Ryan a little, they will be interested in what they find. His influence on articles written by massive media outlets becomes increasingly apparent as you read into his work.

One of the best things I've taken from Ryan's work is how to identify Media Manipulation and devalue content that has been affected by it accordingly.

Ironic right?

http://www.youtube.com/watch?v=s4a0Vrk4ZEw&feature=youtu... Funny interview with the creator of HARO (Help a Reporter Out) and Ryan. To promote and validate his book, Ryan manipulated the service HARO into providing news outlets with completely false information that they published http://www.forbes.com/sites/davidthier/2012/07/18/how-this-g...