The Social Commerce Attribution Problem(techcrunch.com)
techcrunch.com
The Social Commerce Attribution Problem
http://techcrunch.com/2012/11/26/the-social-commerce-attribution-problem/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29
1 comments
A known issue, I remember listening a talk where Gokul at Facebook used to position themselves as mid-funnel company. The entire online display advertising space today is direct response & bottom of the funnel as search advertising. Companies like Vizu (now Nielsen) is trying to address this measurement of brand lift, question is do brands believe in them!