The “Restaurant Wine” Pricing Model & Why We Doubled Subscription Prices at Ryze(adrianscott.org)

3 pointsby adrianscott14 anni fa3 comments

The “Restaurant Wine” Pricing Model & Why We Doubled Subscription Prices at Ryze

http://www.adrianscott.org/the-restaurant-wine-pricing-model-and-why-we

3 comments

Interesting! As an aside, did you have any feeling about $9.95 v $10?

Thanks! We started out w/ $9.95, which I personally preferred... At some point we moved to $10, but didn't really A/B test back then like I am more into these days. My expectation is that $9.95 was a better match for our offering/branding etc. I think the $0.05 difference is large psychologically, especially for a monthly subscription. We also had many subscribers supporting the site more for social benefits than purely business value, so I think that'd be consistent with that as well.

waynelambright14 anni fa

a few years back I increased my pricing from $15 a year to $140 at ImageDeposit.com, I never looked back. Happier people and more revenue. Celebrating 10 years this month.