Weirdly jargon filled blog post. I'm not sure it contains much meaning.
Also, isn't Amazon, or Google's play store today a refutation of "brand matters"? Almost everything on Amazon is branded with something like "Djuino" or "Guuuooo Tech", or some string of consonants. Brand absolutely doesn't matter for consumer goods. Price does.
Also, isn't Amazon, or Google's play store today a refutation of "brand matters"? Almost everything on Amazon is branded with something like "Djuino" or "Guuuooo Tech", or some string of consonants. Brand absolutely doesn't matter for consumer goods. Price does.