BRANDiD - sweet onboarding process(getbrandid.com)
getbrandid.com
BRANDiD - sweet onboarding process
http://www.getbrandid.com/get/party/started
3 comments
http://cl.ly/image/3z33443u2P0Z Where's the "Do I look like I give a toss about football?" button? Seriously. I thought we'd gotten past gender-profiling and stereotypes back in the 90s.
Came here to post about this. I am clearly not the target demographic (though there's logic in place for me), but asking me which player is offsides and then my two options are "I'm a female, A" or "I'm a female, just show me a picture of Beckham" is.. sigh.
Then I choose the former to avoid a track of assumptions and I'm told "You're a woman that knows her sports, that's hot!" and "I wish I had a fembot like you," (this one is actually kind of cute, out of context of the others) and because I didn't know the final product was underwear (again, maybe a UK brand thing) "The best way to a man is through his pants," was somewhat confusing.
In the end, I just want to buy my SO something nice, not get a barrage of condescending, assumptuous banter in the process. Additionally, I wasn't actually 100% which player was offsides, so I automatically felt like I didn't belong and it was because of my gender. That's a terrible way to make a user feel if, in the end, you're just trying to sell them something.
Then I choose the former to avoid a track of assumptions and I'm told "You're a woman that knows her sports, that's hot!" and "I wish I had a fembot like you," (this one is actually kind of cute, out of context of the others) and because I didn't know the final product was underwear (again, maybe a UK brand thing) "The best way to a man is through his pants," was somewhat confusing.
In the end, I just want to buy my SO something nice, not get a barrage of condescending, assumptuous banter in the process. Additionally, I wasn't actually 100% which player was offsides, so I automatically felt like I didn't belong and it was because of my gender. That's a terrible way to make a user feel if, in the end, you're just trying to sell them something.
I think, given the target demographic, I'll let this one slide. It is oriented towards Males in the UK, who predominantly enjoy football. Gender profiling/stereotypes can actually be a very useful took for catching the low hanging fruit.
For example, I work for a company who's primary demographic consists of males between 18 and 40 with an interest in American Football (NFL). So, of course, I'm going to try to target the largest set of users when trying to acquire new customers.
For example, I work for a company who's primary demographic consists of males between 18 and 40 with an interest in American Football (NFL). So, of course, I'm going to try to target the largest set of users when trying to acquire new customers.
updated for you buddy, you might need to refresh a couple times to grab the new javascript though
http://cl.ly/image/3Q0I0B231519
http://cl.ly/image/3Q0I0B231519
Much better, thank you.
I was loving it! Feeding the M.A.L.E. was awesome. Then, when I was about to be rewarded... I was redirected to a webpage that asked me to choose between plans...
Surely after I've fed the M.A.L.E. you TELL me what I need and how much it'll cost. All my male brain should be required to process is "Click Here to purchase cool stuff"
Surely after I've fed the M.A.L.E. you TELL me what I need and how much it'll cost. All my male brain should be required to process is "Click Here to purchase cool stuff"
hey rahyan, did you see the 'MALE Recommends' badge? Let me know if not, could be a bug.
It won't let me register an e-mail address with a + sign in it. I prefer customizing my gmail address when I enter it on a random site like so: [email protected]
http://en.wikipedia.org/wiki/Email_address#Local_part
http://en.wikipedia.org/wiki/Email_address#Local_part
I use mailinator.com for most signups unless I'm sure I want to keep using the service. If I like it, I will change my email later (if possible).
Unfortunately this site tried to be clever, so I had to use one of the alternative domains. I don't understand the thought process behind blocking mailinator. It must surely be better to have a potential customer, than blocking them because they don't use a "real" mailaddress?
Unfortunately this site tried to be clever, so I had to use one of the alternative domains. I don't understand the thought process behind blocking mailinator. It must surely be better to have a potential customer, than blocking them because they don't use a "real" mailaddress?