I've been thinking recently about how best to leverage the unique characteristics of the internet to promote the sustainable consumption of clothing. I’ve come up with an idea for a website that allows people to share new clothes and accessories.
The business model is this: The website provides a way for people to come together to share the cost of a new dress (i.e. for a $100 dress, person A pays $60 and person B pays $40) but person B uses and keeps the dress after person A has finished with it. Both get the dress at a fraction of the full cost.
The site will allow for proximity-based sharing (in real time) and have some social functionality (i.e. user profiles etc). Still thinking about what to use to build it...
The business model is this: The website provides a way for people to come together to share the cost of a new dress (i.e. for a $100 dress, person A pays $60 and person B pays $40) but person B uses and keeps the dress after person A has finished with it. Both get the dress at a fraction of the full cost.
The site will allow for proximity-based sharing (in real time) and have some social functionality (i.e. user profiles etc). Still thinking about what to use to build it...
What do you think of the idea?