How to Love Your Customers(blog.springmetrics.com)
blog.springmetrics.com
How to Love Your Customers
http://blog.springmetrics.com/2012/06/how-to-love-your-customers/
2 comments
I'm interested to hear more about the personalised video for every customer...
We take the guerilla approach. We prop an iPhone against whatever is handy, then use the front-facing camera to introduce ourselves and let them know what to expect in the first few weeks of their new subscription. We then push the video to Vimeo via its iPhone app, then embed the video in a special welcome page that's shared with the customer. Whole process takes 3-4 minutes.
The goal is to establish a human connection right off the bat. We want them to know we don't vanish the second we get their money. We're there to make them successful, and we're in it for the long haul.
Let me know if you have any other questions. And thanks for taking the time to read and engage!
Scott