How To Build High-Converting Landing Page Forms(muddylemon.com)

29 pointsby muddylemon14 anni fa11 comments

How To Build High-Converting Landing Page Forms

http://muddylemon.com/2012/05/how-to-build-high-converting-landing-page-forms/

11 comments

Rudism14 anni fa

The "back button" section feels a little out of place to me. I was expecting some form of pro-active advice much like all of the following sections give, but didn't find any there (did a double take on my first read-through because I thought maybe I had missed it). It might be nice to tie it up with something the reader can actually chew on (along the lines of "make it clear that the user has ended up where they want to be by including signs such as product images, logos, or whatever makes most sense above the fold where the user can see it, and heed the following advice to reduce the chance of users reaching for that button").

hughw14 anni fa

Google really doesn't know I hit the back button, do they? I just tried it and Chrome debugger shows the page load for search results coming from cache. I guess I just don't see what information the browser sends that would allow them to know I had come back to the search results, from some specific page, via the back button.

facorreia14 anni fa

A surprisingly good and thorough article. I'm saving it as a checklist.

alexshye14 anni fa

Yup, I agree. Thorough with lots of good stuff to think about. Thanks!

muddylemon14 anni fa

Thanks, I appreciate it

TommyDANGerous14 anni fa

Great read, very educational. Definitely took a lot from it and now going to revamp the form on our landing page. Thanks for the share!

sixQuarks14 anni fa

Where are the examples?

muddylemon14 anni fa

I have a bunch of annotated screenshots I was going to include, but the post was already a million words long and running late.

sixQuarks14 anni fa

I got to be honest with you, I barely skimmed the article because it was so long. If there were some examples, it would have caught my eye, and I think I would have spent some time reading around the example.

muddylemon14 anni fa

I definitely understand, I should publish that one article as 4-5 smaller ones. I think my next post in the series will be those examples + commentary. ie. Screenshots of various landers from around the web with notes on what works and what doesn't. I'm hesitant to do that as I don't have any real data on other peoples conversion rates, so I could descend into speculation pretty quickly.

aresant14 anni fa

Hey Muddy - One thing that I'd love to add is "site speed"

Just about the easiest thing in the world to do, that works virtually every time is to increase site speed by.

On average we see load speed for client LPs in the 2.5 - 4 second range.

Rule of thumb for us is that 1 second reduction = 10% bump in conversion.

Here's a primer of the top 3 things that we do to improve:

a) Minimizing HTTP requests in your header that could potentially slow down loading.

b) Batching style sheets so that they load in appropriate order - eg client visually sees important elements immediately like headline, text, button.

c) Get your heavy weight elements (scripts / images), if not the entire site, onto a Content Delivery Network.

More resources on site speed:

Google's Site Speed Tax:

http://www.conversionvoodoo.com/blog/2010/04/official-google...

Walmart's Real Data on Transactions w/Site Speed:

http://www.webperformancetoday.com/2012/02/28/4-awesome-slid...

List of free & commercial CDNS:

http://en.wikipedia.org/wiki/Content_delivery_network