Is there a market to help startups manage/setup social for their products?
2 comments
Not likely.
Startups are bootstrapped, meaning founders would rather DIY than pay someone to do it. I completely agree some (or many) engineers may struggle with communicating their startup's value over social.
Honestly, though, if an engineer struggles to promote itself on social media, it likely points to a more fundamental problem with the startup's go-to-market strategy and audience segmentation.
You may find startups more willing to pay you to manage their marketing campaigns than only their social media campaigns. And since many startups want to bootstrap anyway, you can tell them the most efficient tactic for marketing at their stage is social media.
Startups are bootstrapped, meaning founders would rather DIY than pay someone to do it. I completely agree some (or many) engineers may struggle with communicating their startup's value over social.
Honestly, though, if an engineer struggles to promote itself on social media, it likely points to a more fundamental problem with the startup's go-to-market strategy and audience segmentation.
You may find startups more willing to pay you to manage their marketing campaigns than only their social media campaigns. And since many startups want to bootstrap anyway, you can tell them the most efficient tactic for marketing at their stage is social media.
I think there is market for that
I was talking about this with my g/f, who's an engineer, and she suggested that I market my social services to startups. Her reasoning: the engineering types usually don't have the time or know-how for social and many (unless they're a social co.) don't realize it's important and neglect it.
What do you guys think?