Want Breakthrough Ideas? First, Listen To The Freaks And Geeks(fastcodesign.com)

4 pointsby cliffkuang14 anni fa1 comments

Want Breakthrough Ideas? First, Listen To The Freaks And Geeks

http://www.fastcodesign.com/1669452/want-breakthrough-ideas-first-listen-to-the-freaks-and-geeks

1 comments

A smart take on alternative consumer research. As the author points out, researching with normals almost killed the Walkman. I wonder: Does anyone know other companies that do this?