Everybody Lies All the Time: A Guide to Useful User Interviews(besart.substack.com)
besart.substack.com
Everybody Lies All the Time: A Guide to Useful User Interviews
https://besart.substack.com/p/everybody-lies-all-the-time-a-guide
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After 150+ feedback calls our users, I share some of my thoughts on why founders should assume 99% of people are lying — and how to get them to break from this habit and share honest feedback.