InboundScore ranks incoming website sales leads intelligently(venturebeat.com)
venturebeat.com
InboundScore ranks incoming website sales leads intelligently
http://venturebeat.com/2012/01/11/inboundscore/
4 comments
Seattle startup Optify is also doing some interesting things with lead scoring. http://www.optify.net/b2b-marketing/lead-scoring/
Great idea for B2B companies. Not sure how this could apply to B2C lead qualification though.
Thanks! The current product is definitely focused on B2B companies. We have some ideas on how to be helpful for B2C lead qualification, but that probably won't happen anytime soon since there is a lot to do on the B2B front.
Understandable. I think it would be terribly difficult to find a method for managing all the variables that could go into B2C qualification. Solving the B2B question is more than enough for any one company. Cheers and good luck!
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