What is up with Facebook ads?(automatedbusinesslogic.com)

5 pointsby maxtardiveau215 anni fa7 comments

http://www.automatedbusinesslogic.com/articles/what-is-up-with-facebook-ads

4 comments

ig115 anni fa

Have a look at the demographics of who the ad was shown to, I imagine that your ad was just shown disproportionately to users in India. Targeting anyone outside of the major markets (US, UK, etc.) is much cheaper, so it's likely that a combination of Facebook's Ad Auction algorithm and their optimization algorithm resulted in a skew of who was seeing your ads.

If these are user who've liked your Facebook page then you can get a list of them from your admin account and just send a few of them messages to find out why they liked your page.

maxtardiveau215 anni fa

Good point, but we have tried (unsuccessfully so far) to contact a random sample of these users, with no response so far. So that's another question mark.

bprater15 anni fa

I wonder how effective it could have been with testing the ad copy. It certainly didn't catch my eye when reading this article. But getting a bunch of likes immediately after starting ads -- that's a great way to get things rolling!

richf15 anni fa

What was the final CTR% for the campaign?

maxtardiveau215 anni fa

Very small: 0.06%. Which I don't mind: we're only of interest to a relatively small number of people (Hibernate users). I just don't understand why these 200+ people liked us all of a sudden.

chewxy15 anni fa

have you tried bidding on a CPM basis? Compare the CPC CTR to the CTR of the CPM campaign?

maxtardiveau215 anni fa

We have not tried that, but that may be next. This is our first Facebook ad campaign, and we assumed that it would be similar to Google AdWords, but so far we're seeing very different behavior.