Pepsi Plans New Logo, $1.2 billion Rebranding Campaign(underconsideration.com)
underconsideration.com
Pepsi Plans New Logo, $1.2 billion Rebranding Campaign
http://www.underconsideration.com/brandnew/archives/the_new_pepsi_challenge_guess.php
Amazing how the slightest tweak in design, specifically in logo design, can affect brand value in such a monumental way. I like the new logo, but the old one seems too iconic and classic to be replaced.
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Follow up on the new design with a bunch of pics: http://www.underconsideration.com/brandnew/archives/pepsi_re...