Let's Be Serious: Online Display Ads Will Fall Sharply In 2009(alleyinsider.com)
alleyinsider.com
Let's Be Serious: Online Display Ads Will Fall Sharply In 2009
http://www.alleyinsider.com/2008/10/let-s-be-serious-online-display-ads-will-fall-sharply-in-2009
6 comments
I talked to a guy recently who had a plausible-sounding theory that ad spend won't drop hugely, but it will be spent in fewer places - the bigger, "safer" sites.
The "bigger, safer" sites do not include Google's Content Network.
Our ad spending is going to remain about the same, but it's going to be targeted much more narrowly.
Our ad spending is going to remain about the same, but it's going to be targeted much more narrowly.
[deleted]
Actually, I think compared to the growth we've seen, a 10% drop would be pretty sharp. Not a "game over" drop, but it's a significant shift in direction. It's grown by 25-35% the last few years.
Quarterly Revenue Growth Comparisons (2000-YTD)
revenues dropped in Q3 2004...
but rather than falling sharply...went upwards...
revenues dropped in Q3 2004...
but rather than falling sharply...went upwards...
Even if ad revenue falls 10% there is a ton of money out there.
10% != "sharply"