Bank of America hires Malcolm Gladwell(rawstory.com)

http://www.rawstory.com/rs/2011/11/16/bank-of-america-hires-malcolm-gladwell-to-attract-small-business-clients/?utm_source=twitterfeed

2 comments

Probably hoping he will tweak it.

pasbesoin15 anni fa

Demonstrating that for Gladwell, as well -- fine words aside -- "It's just business."