Ask HN: How would you proxy for sales conversion rates?
1 comments
If you're doing some kind of discretionary consumer product, than you could proxy sales conversions based on the amount of traffic your landing page receives. Something on the order of 1-2% of total visits will become orders. If you take email addresses on your landing page, then assume a 15-20% open rate for your future newsletter, and a higher amount, maybe 2-5% conversion to sale from those clicks.
Additionally, depending on what type of product it is, you can usually expect your average order size to be around 150% of the cost of one item. For example if you sell t-shirts for $25, your average order size will be around $37, since most customers will by 1 or 2 items.
Additionally, depending on what type of product it is, you can usually expect your average order size to be around 150% of the cost of one item. For example if you sell t-shirts for $25, your average order size will be around $37, since most customers will by 1 or 2 items.
This is great info. Do you have any references for metrics like these or are they anecdotal based on your experience?
Thanks.