Adobe Acquires Web Typography Innovator Typekit(marketwatch.com)
marketwatch.com
Adobe Acquires Web Typography Innovator Typekit
http://www.marketwatch.com/story/adobe-acquires-web-typography-innovator-typekit-2011-10-03
6 comments
Count me among the (presumably few) HN'ers that think this is going to be a win for web typography. The "cool kids" know who Typekit is, but the mainstream trusts Adobe (look how much crappy Flash there is out there solving problems that Typekit solves elegantly).
And whatever you may think of Adobe- the- company, it seems to me they've been an impeccable steward of digital typography. They clearly care about it more than any other major software vendor.
And whatever you may think of Adobe- the- company, it seems to me they've been an impeccable steward of digital typography. They clearly care about it more than any other major software vendor.
I think Adobe has a better chance of getting the mainstream foundries aboard. If you think the music industry has been resisting modernisation, the type foundries are practically Amish.
I can't blame them even a little bit. High-quality typefaces are extraordinarily difficult to design, trivial to misappropriate (I've done it accidentally several times), virtually impossible to track, and depend totally on a business model that charges big companies huge amounts of money for para-exclusive access to those faces (in part to allow those companies to use them as signaling mechanisms for their brands).
Nerds will never, ever get it through their heads that typefaces aren't cheap. They're expensive. That's a problem for nerds, because bits are very very cheap, and naturally anything that can be represented in bits and put on a web page should be cheap-as-free. It also doesn't help that most nerds can't appreciate the difference between what's on Google Fonts and what's in Typekit's portfolio, which only reinforces the notion that fonts should be cheap... after all, good fonts appear to be free! Silly designers!
But! But! But! I anticipate the multi-paragraph responses from HN's vast army of copyfighters and respond only with "well that's why we get to choose between Adobe's service and the crappy fonts on Google Fonts, and Trebuchet and Arial". Thanks, copyfighters!
Nerds will never, ever get it through their heads that typefaces aren't cheap. They're expensive. That's a problem for nerds, because bits are very very cheap, and naturally anything that can be represented in bits and put on a web page should be cheap-as-free. It also doesn't help that most nerds can't appreciate the difference between what's on Google Fonts and what's in Typekit's portfolio, which only reinforces the notion that fonts should be cheap... after all, good fonts appear to be free! Silly designers!
But! But! But! I anticipate the multi-paragraph responses from HN's vast army of copyfighters and respond only with "well that's why we get to choose between Adobe's service and the crappy fonts on Google Fonts, and Trebuchet and Arial". Thanks, copyfighters!
I'm willing to pay for them, but I have a hard time understanding why I need a separate (more expensive) license to use them as webfonts when I already have the license to use them in the same capacity (but with much more difficulty) by CSS spriting everything. Feels like gouging.
>Nerds will never, ever get it through their heads that typefaces aren't cheap. They're expensive.
I realize that I am not normative. I consider "The Elements of Typographic Style" one of the better books I have read, period. It is a real pleasure to read: http://www.amazon.com/Elements-Typographic-Style-Robert-Brin...
I am willing to pay $$$ for good fonts, if they are available as web fonts at all. I didn't say that adobe should "democratize" high-end typography, I just said they will get the luddite foundries on-board.
W.R.T. being "virtually impossible to track", I think that is less true than you think it is -- there are many trivial ways to watermark fonts files.
I realize that I am not normative. I consider "The Elements of Typographic Style" one of the better books I have read, period. It is a real pleasure to read: http://www.amazon.com/Elements-Typographic-Style-Robert-Brin...
I am willing to pay $$$ for good fonts, if they are available as web fonts at all. I didn't say that adobe should "democratize" high-end typography, I just said they will get the luddite foundries on-board.
W.R.T. being "virtually impossible to track", I think that is less true than you think it is -- there are many trivial ways to watermark fonts files.
The thing is, if it was as simple as you make out, iTunes would never have worked, no-one would be running massively profitable stock photo sites, etc.
High quality fonts are difficult to make, but I suspect enough people who know enough to take advantage of those good fonts appreciate that and would be willing to pay for them in return. (I have put plenty of my own money where my mouth is on this point.) As a consequence those who use premium fonts well would wind up with better looking sites, and the foundries would wind up with more money.
If those foundries paid attention to other markets, everything from software to music, they could surely find a far more lucrative business model than the mess they've created now where everything is available but most of us can't buy it for most projects. But first they have to get the basic fact that most creative industries have realised by now: in the age of the Internet, when copying is free, the market will not accept your masterpiece at its traditional price, but a lot more people might buy it for a lot less money due to some combination of convenience and sense of fairness.
Funnily enough, services like Typekit almost seem to be aiming for that model, except that they've kind of got the worst of both worlds: prices so cheap for the average small/non-commercial site that they aren't really worth much in aggregate, but legal terms that mean they can't be used for a large proportion of otherwise potentially lucrative commercial sites.
High quality fonts are difficult to make, but I suspect enough people who know enough to take advantage of those good fonts appreciate that and would be willing to pay for them in return. (I have put plenty of my own money where my mouth is on this point.) As a consequence those who use premium fonts well would wind up with better looking sites, and the foundries would wind up with more money.
If those foundries paid attention to other markets, everything from software to music, they could surely find a far more lucrative business model than the mess they've created now where everything is available but most of us can't buy it for most projects. But first they have to get the basic fact that most creative industries have realised by now: in the age of the Internet, when copying is free, the market will not accept your masterpiece at its traditional price, but a lot more people might buy it for a lot less money due to some combination of convenience and sense of fairness.
Funnily enough, services like Typekit almost seem to be aiming for that model, except that they've kind of got the worst of both worlds: prices so cheap for the average small/non-commercial site that they aren't really worth much in aggregate, but legal terms that mean they can't be used for a large proportion of otherwise potentially lucrative commercial sites.
Digital distribution of music has been catastrophic for music labels. The foundries are doing OK today. Why would they embrace a new model?
I don't think it's fair to compare record labels and font foundries. The labels are basically glorified middlemen, and they're middlemen who had been overtly price gouging for many years before the Internet came along. The foundries typically are the original sources of new fonts and do actually pay real money to the staff who work on them.
Even then, I think you're overstating the case for the music labels.
> Digital distribution of music has been catastrophic for music labels.
They bitch a lot, but Big Media still seems to make an awful lot of money, despite obvious competition in the Internet age from both less than legal alternative channels for the music and from other ways people can spend their leisure time and money.
Considering the amount of rip-off pricing that was going on prior to the Internet age, the fact that the Big Four still make as much as they do today is remarkable. And that's on top of Apple, Amazon et al making a fortune off it as well, which obviously cuts into the profits of the record labels themselves, and on top of all the other smaller players like Spotify who are redistributing music via different channels.
Digital distribution has been catastrophic for bricks 'n' mortar music stores, but that's about the only group that has lost out disastrously AFAICS. The rest is just a bunch of middlemen who don't create anything themselves finding that their services aren't as valuable as they used to be.
> The foundries are doing OK today. Why would they embrace a new model?
Because otherwise competition from cheap/free fonts and the illegal black market in pro fonts could seriously hurt them. Unlike Big Media, most/all of them are far too small to actively hunt down sites using their work illegally and take the necessary action to get some money out of enough of those sites to survive.
Or if you prefer a more constructive view, because they could make $#!%loads of money selling web fonts, probably at far higher prices than they are making for the equivalent usage via services like Typekit, if they stopped worrying about the people who are going to rip them off anyway and catered for the people who are willing and able to pay them hard cash they won't otherwise get.
Even then, I think you're overstating the case for the music labels.
> Digital distribution of music has been catastrophic for music labels.
They bitch a lot, but Big Media still seems to make an awful lot of money, despite obvious competition in the Internet age from both less than legal alternative channels for the music and from other ways people can spend their leisure time and money.
Considering the amount of rip-off pricing that was going on prior to the Internet age, the fact that the Big Four still make as much as they do today is remarkable. And that's on top of Apple, Amazon et al making a fortune off it as well, which obviously cuts into the profits of the record labels themselves, and on top of all the other smaller players like Spotify who are redistributing music via different channels.
Digital distribution has been catastrophic for bricks 'n' mortar music stores, but that's about the only group that has lost out disastrously AFAICS. The rest is just a bunch of middlemen who don't create anything themselves finding that their services aren't as valuable as they used to be.
> The foundries are doing OK today. Why would they embrace a new model?
Because otherwise competition from cheap/free fonts and the illegal black market in pro fonts could seriously hurt them. Unlike Big Media, most/all of them are far too small to actively hunt down sites using their work illegally and take the necessary action to get some money out of enough of those sites to survive.
Or if you prefer a more constructive view, because they could make $#!%loads of money selling web fonts, probably at far higher prices than they are making for the equivalent usage via services like Typekit, if they stopped worrying about the people who are going to rip them off anyway and catered for the people who are willing and able to pay them hard cash they won't otherwise get.
I didn't make the comparison, you did, so I'm going to refrain from pursuing this thread.
I think foundries are as likely to lose money to web fonts as make it, because the people who truly value distinctive typography already pay for it, and the mass market uses Papyrus and Comic Sans.
I think foundries are as likely to lose money to web fonts as make it, because the people who truly value distinctive typography already pay for it, and the mass market uses Papyrus and Comic Sans.
> I didn't make the comparison, you did
My comparison was not between foundries and music labels, but between selling fonts and selling music, stock art, etc. The point wasn't who was doing the selling, it was that you can do just fine selling at much cheaper prices to a much wider audience, and that such a model fits the reality of the Internet much better.
> I think foundries are as likely to lose money to web fonts as make it, because the people who truly value distinctive typography already pay for it
But prior to the web font services, there was no way for people to give money to the foundries to use their fonts on web sites, even if they wanted to.
And for those projects where an ongoing rental payment is not a suitable pricing model, there still isn't, which means the foundries aren't even accepting money from people who do value high quality typography and would happily pay for the chance to use it. I just don't see how that makes any business sense at all.
My comparison was not between foundries and music labels, but between selling fonts and selling music, stock art, etc. The point wasn't who was doing the selling, it was that you can do just fine selling at much cheaper prices to a much wider audience, and that such a model fits the reality of the Internet much better.
> I think foundries are as likely to lose money to web fonts as make it, because the people who truly value distinctive typography already pay for it
But prior to the web font services, there was no way for people to give money to the foundries to use their fonts on web sites, even if they wanted to.
And for those projects where an ongoing rental payment is not a suitable pricing model, there still isn't, which means the foundries aren't even accepting money from people who do value high quality typography and would happily pay for the chance to use it. I just don't see how that makes any business sense at all.
I'm with you. Nothing under Adobe's tent remains as perfectly simple as Typekit. That said, there appears to be hope that Typekit will be the exception: https://twitter.com/#!/jasonsantamaria/status/12090794772648...
My thoughts exactly. Sad to see innovation die for no reason.
Innovation isn't dying "for no reason." If it dies, it's in pursuit of a payoff for what was most likely a whole lot of work by everyone involved. For a community largely made up of entrepreneurs, it sometimes baffles me how resistant people are to acquisitions of their favorite companies -- this is part of business (and a good one, at that!).
You're assuming we're all in it for the money.
Some are. Some aren't.
Some are. Some aren't.
If you're not in it for the money, you're not an entrepreneur, you're a charity worker. [1]
[1] https://twitter.com/#!/daeken/status/120926390685151232
[1] https://twitter.com/#!/daeken/status/120926390685151232
Now. One thing to keep in mind before everyone cringes hearing Adobe.
Adobe has always been a very web friendly foundry. They permit things like Cufon use under their standard EULA that covers hundreds if not thousands of fonts. Few years ago, when asking a foundry for a web license would typically produce "La-la-la-la. Can't hear you. Web doesn't exist.", it was unbelievably liberal. It wasn't a fluke either, it was an intentional decision driven from the inside by those from the font group.
In other words, if there is a larger company that I would like to see acquire Typekit, that would be Adobe. They may have screwed few things here and there, but they totally get the webfonts.
Adobe has always been a very web friendly foundry. They permit things like Cufon use under their standard EULA that covers hundreds if not thousands of fonts. Few years ago, when asking a foundry for a web license would typically produce "La-la-la-la. Can't hear you. Web doesn't exist.", it was unbelievably liberal. It wasn't a fluke either, it was an intentional decision driven from the inside by those from the font group.
In other words, if there is a larger company that I would like to see acquire Typekit, that would be Adobe. They may have screwed few things here and there, but they totally get the webfonts.
More innovation dying before it gets the chance to thrive. I thought Typekit needed a few more years on its own to become prolific, and though I don't fault them for selling, I think this blows.
If this gets adobe fonts into typekit's library, that would be great.
I just really don't want the pricing to change, even if it means no adobe fonts.
I just really don't want the pricing to change, even if it means no adobe fonts.
I couldn't get over the pricing. I'm not doing a yearly subscription based on pageviews to use some nice fonts on my site. Just me?
I think their pricing becomes much more compelling at the portfolio level. $4/mo is completely reasonable for web designers building sites - as is their Performance pricing for more pageviews.
Though, I wouldn't be shocked to see Adobe jack those prices up. They've never been keen at competing on price.
Though, I wouldn't be shocked to see Adobe jack those prices up. They've never been keen at competing on price.
$4/mo is definitely reasonable. However, I would much rather pay double and host the fonts myself. I realize that's the tradeoff with the type foundries, but for client work, I think I would get a lot of pushback billing them monthly for a design they paid for a year ago.
As a designer I think it's a fantastic value. Even at the high end, $100 a year is a no brainer. They have Futura as a web font for christ's sake, FUTURA!
It seems to me that pageviews is relatively transparent. How do you think it should have been priced?
I, for one, am shocked that I didn't see this one coming. Adobe has a great suite of fonts, and with HTML5 and the open web killing flash they'll need some new thinks to keep in the market.
I have little faith that Adobe won't completely screw it up.