In switch, cable operators want to go "a la carte"(reuters.com)
reuters.com
In switch, cable operators want to go "a la carte"
http://www.reuters.com/article/2011/09/27/us-cable-idUSTRE78Q6EE20110927
2 comments
Ha! I love it. The Internet TV enthusiast's revenge. Cable companies seeing their hold on viewers/subscribers falling to Roku and Hula. Of course, they are so hidebound in their profitory mindset that they won't let the a la carte method go cheap. They'll make it ridiculously expensive per channel, and thus lose the customer to the Internet anyway. If they were really smart, they'd figure out how to adapt and adopt the Netflix method. You can have that DVD forever for a modest price (remember late fees at the video store)? But you won't get the next one until you return the one you have. Maybe cable could go American Chinese a la Netflix: 2 from column A and 1 from column B, but you can't watch any other channels until you are finished with those in a 24-hr period. Well, just a thought.
They just did the math and realized they can gorge consumers better with a la carte programming.