IPhone users richer, brainier, more tasteful than Android-ers(theregister.co.uk)
theregister.co.uk
IPhone users richer, brainier, more tasteful than Android-ers
http://www.theregister.co.uk/2011/08/18/iphone_android/
2 comments
You are not OS of your cell phone
actually, you are:
http://arstechnica.com/science/news/2011/08/users-treat-crit...
Not quite. That study says that you associate attacks of the brands you identify strongly with with attacks to your own personal identity.
1st rule: You do not talk about your cell phone OS.
I think it's a Marketing issue. The article describes it as self-image related. This could be true, and it's successful Marketing for Apple to convince buyers that they're special. It could also be that something that the article is missing - that Apple is hitting a wealthier and more outgoing target demographic. These are the types of people who will use the phone to communicate more, and will buy more apps.