Silicon Sports: Speaking to Sports Fan Diversity(maxwendkos.com)
maxwendkos.com
Silicon Sports: Speaking to Sports Fan Diversity
http://maxwendkos.com/2011/07/21/speaking-to-sports-fan-diversity/
1 comments
Totally agree. Any email marketing that doesn't take advantage of the information we provide to improve our experience is missing out. Segmentation in email isn't hard, it should be standard practice for any company doing email marketing these days.
Unfortunately sports franchises don't have the technology in place to effectively segment their market. Consumer research firms survey a small portion of their fan base and then generalize those findings to all fans, but that data isn't actionable.