How People Shop on Etsy (analytics data)(codeascraft.etsy.com)

codeascraft.etsy.com

How People Shop on Etsy (analytics data)

http://codeascraft.etsy.com/2011/07/08/shop-centricity-a-case-study/

1 comments

Very interesting post. So if the shop page is the most important referrer to the purchased item, and the search result page is the most important referrer of new visitors to shop pages, it means that buyers take good note of the shops they like when making a purchase. So the importance of good product presentation on listings (picture and description) is bigger than selling that specific item. Sellers should think that every single product they list is a piece of advertising for the whole store. Thanks for sharing!