Quick Launch Page w/ a cute owl doodle
6 comments
Can you find a better expression than audio story?
Just something odd about it.
Google trends seems to agree. http://www.google.com/trends?q=audio+story&ctab=0&ge... It doesn't seem to be a word used a lot in the West.
It's so very trivial I know, just forget it if there's no better expression than that.
Google trends seems to agree. http://www.google.com/trends?q=audio+story&ctab=0&ge... It doesn't seem to be a word used a lot in the West.
It's so very trivial I know, just forget it if there's no better expression than that.
Yes, I do know what you mean. We have actually ummed and ahhed about this quite a lot. We don't like the word podcasts as they can mean video or audio and also it seems to scare some people away. Audio programme is perhaps a bit dry... just audio is too vague. Broadcast? Radio?
Audio story is the only expression that defined the kind of content we will feature - it always has a story and it's audio!...
However, I am open to a good alternative... I haven't managed to come up with one as yet.
Audio story is the only expression that defined the kind of content we will feature - it always has a story and it's audio!...
However, I am open to a good alternative... I haven't managed to come up with one as yet.
A hard call. Actually audio story is not the main problem, those paragraphs are confusing.
The header is pretty clear "audio stories, every week, to enjoy on every commute". Enough to guess what the audio story is. I get to the first paragraph, "audio service", "sync", perhaps it's something else?. Then I get "audio programmes from independent DIY audio makers" sounds like sophisticated something. Third one finally clarifies it, somewhat.
Even after reading all of it again carefully now I have no clear idea on what the app might look like.
I'd say make it dumb, cut straight to the chase.
The header is pretty clear "audio stories, every week, to enjoy on every commute". Enough to guess what the audio story is. I get to the first paragraph, "audio service", "sync", perhaps it's something else?. Then I get "audio programmes from independent DIY audio makers" sounds like sophisticated something. Third one finally clarifies it, somewhat.
Even after reading all of it again carefully now I have no clear idea on what the app might look like.
I'd say make it dumb, cut straight to the chase.
Thanks for the feedback :)
We will keep iterating it and making it simpler and clearer. This is a first pass to explaining what Super Owl is. It is an iPhone app with a service attached to it (the editorial service) and I think it is important to say this because we are not selling an app in isolation.
Not really sure about what you mean when you say: "audio programmes from independent DIY audio makers" sounds like sophisticated something.
Did you find this sentence confusing or do you think it sounds unnecessarily sophisticated? The intention is to give potential listeners an understanding that the content comes from independent makers as well as larger more well known broadcasters.
We will keep iterating it and making it simpler and clearer. This is a first pass to explaining what Super Owl is. It is an iPhone app with a service attached to it (the editorial service) and I think it is important to say this because we are not selling an app in isolation.
Not really sure about what you mean when you say: "audio programmes from independent DIY audio makers" sounds like sophisticated something.
Did you find this sentence confusing or do you think it sounds unnecessarily sophisticated? The intention is to give potential listeners an understanding that the content comes from independent makers as well as larger more well known broadcasters.
Just whenever I see a word/expression that stands out I tend to assume it's something I might not know.
"audio story", "audio programme" and "audio maker" are all such expressions so bunched together it gives that sophisticated vibe.
So your selling point is "We pick the best content and get it to you", right? But then again the selection is supposed to be wide both in terms of categories and time-length. Do you have any good ideas on how you reconcile top quality and wide range? Say my commute is 30 mins and I'm mainly into business/success story kind of things. Am I going to have something to listen to everyday?
So your selling point is "We pick the best content and get it to you", right? But then again the selection is supposed to be wide both in terms of categories and time-length. Do you have any good ideas on how you reconcile top quality and wide range? Say my commute is 30 mins and I'm mainly into business/success story kind of things. Am I going to have something to listen to everyday?
"We pick the best content and get it to you" - that's right! We have an editorial team for quality filtering and we're starting with content that would appeal to a certain type of person rather than categories or genres. In the same way that TED Talks may appeal to a certain type of person rather than someone who is looking for content on a niche category. Later, when we have more resources we'll look in to categories and if they may be of use.
I worked on another startup in the same space and one of the main reasons that we stopped was because analytics showed that our users liked having good things to listen to rather than personalising, browsing by category or by mood. Creating a trusted channel and things that make listening easy (as in when you're rushing out in the morning to work) is the focus for now.
I'm going to have to now go and make stuff!... a tiny team means lots of work and less time on HN ;)
I worked on another startup in the same space and one of the main reasons that we stopped was because analytics showed that our users liked having good things to listen to rather than personalising, browsing by category or by mood. Creating a trusted channel and things that make listening easy (as in when you're rushing out in the morning to work) is the focus for now.
I'm going to have to now go and make stuff!... a tiny team means lots of work and less time on HN ;)
Just after I read this and I went to another site (http://smarterer.com/) and I got reminded of your owl doodle.
Perhaps the Super Owl will grow up to be as smart as this owl too :)
[deleted]
It was quick, fun and we decided to say what it is rather than be enigmatic at this stage.
I drew a doodle of our mascot - The Super Owl and I think his scribbly appearance will take us through to the alpha testing phase without need for too much time spent on branding etc.
I'm curious as to how much money and time startups spend in the very early days of branding.
On another note or comment I should say... we (the Super Owl team) are very psyched about making audio as cool and sexy as video has become.
That's all folks.... I'm always keen to get constructive feedback :)