DHL's 108% increase in conversion on A/B test by using a woman.(abtests.com)
abtests.com
DHL's 108% increase in conversion on A/B test by using a woman.
http://www.abtests.com/test/278002/landing-for-dhl-express
1 comments
Conclusion: don't trust A/B tests with small sample sizes, as there's no way that changed raised conversions 108%.
Do you know that the sample size was small?
Unless it did.