Japanese Mobile Gaming Company Gree Buys OpenFeint For $104 Million In Cash(techcrunch.com)
techcrunch.com
Japanese Mobile Gaming Company Gree Buys OpenFeint For $104 Million In Cash
http://techcrunch.com/2011/04/21/japanese-company-gree-buys-mobile-social-gaming-platform-openfeint-for-104-million/
2 comments
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Is anyone able to explain the OpenFeint business model in a nutshell? Are games paying to have OpenFeint support? That doesn't seem likely in this environment. The OpenFeint platform, at least on android, doesn't seem to offer any cross promotion or advertising.
Is it a spyware/marketing intelligence play?
Is it a spyware/marketing intelligence play?
OpenFeint cross promote games through their "Free game of the day" model and charge developers for the promotion. It's a standard CPI model.
2008: Started out as a game developer making the game Aurora Feint
2009: Pivoted to a social game network with Open Feint
2010: Written off by many as Apple announces Game Center
2011: $104M Exit
Kudos to Jason and Danielle.