QUESTION: Am I crazy to go with www.get[nameofproduct]app.com?
8 comments
AFAIK, this naming trend started with GetFirefox.com, which seems to have been pretty successful.
Anyway, in my experience, most people will either Google for your name or come in through a link. People typing your domain name into their address field are outliers. So I wouldn't sweat it overly much, in comparison to other aspects of your marketing.
Anyway, in my experience, most people will either Google for your name or come in through a link. People typing your domain name into their address field are outliers. So I wouldn't sweat it overly much, in comparison to other aspects of your marketing.
I never really understood the concept of starting with "get". If you expect a lot of users to come visit your site and remember your name, it's best for them to remember the first 2-3 letters of your brand.
For example: if I remembered Basecamp from a couple weeks ago... I'd type it into my URL bar. Had it been getBasecamp.com instead of basecamphq.com... it may not have appeared as easily. For my startup, I even go as far as emphasizing the first two letters so that people remember them (this is easy as it's "UP").
When picking a name, I would suggest that the first 2-3 letters are not the same as another popular website. For example: I would not name something factmaster.com because facebook would popup instead.
For example: if I remembered Basecamp from a couple weeks ago... I'd type it into my URL bar. Had it been getBasecamp.com instead of basecamphq.com... it may not have appeared as easily. For my startup, I even go as far as emphasizing the first two letters so that people remember them (this is easy as it's "UP").
When picking a name, I would suggest that the first 2-3 letters are not the same as another popular website. For example: I would not name something factmaster.com because facebook would popup instead.
Most people don't think domains are very important. I strongly disagree. You can definitely succeed in spite of a good domain but with a little extra effort you can turn a liability into an asset.
My advice is always to spend the time to find a good .com. Domains like MixPanel.com or HelloFax.com are almost always unregistered (or cheap to buy). They're far more memorable and brandable than the alternative you're considering.
My advice is always to spend the time to find a good .com. Domains like MixPanel.com or HelloFax.com are almost always unregistered (or cheap to buy). They're far more memorable and brandable than the alternative you're considering.
1. Where will most of your customers come from? I get the feeling that (potential) 37signals customers first go to 37signals.com, then to highrisehq.com from there.
2. Who are your customers? If your business is consumer-focused, I'd probably try to find a .com. B2B or to tech-savvy people, on the other hand, probably wouldn't mind GetXApp.com.
2. Who are your customers? If your business is consumer-focused, I'd probably try to find a .com. B2B or to tech-savvy people, on the other hand, probably wouldn't mind GetXApp.com.
Domains ending with 'app' appeals to more people, plus you can use it for your iPhone/Android app.
Crazy? no. the name will be what you make of it.
If you can come up with something that is catchy, memorable and available that is the ideal. That is easier said than done. With the domain market the way it is, you do the best you can. All of your proposals sound like suitable domains for your purposes.
Go for it. http://blog.getgush.com
Examples of products with extensions:
Flow-www.getflowapp.com Highrise-www.highrisehq.com Harvest-www.getharvest.com