2011 The Year of Marketplaces and How to Win(gettingmoreawesome.com)
gettingmoreawesome.com
2011 The Year of Marketplaces and How to Win
http://www.gettingmoreawesome.com/2011/02/2011-year-of-marketplace-and-how-to-win.html
2 comments
There are some success stories demonstrating that creating a buyer-seller hybrid is not always necessary. Take http://www.uship.com/ for example. Most ebay sellers and small business needing to ship packages will rarely have experience (or interest) in the trucking industry, but still need reliable delivery. The truckers using the service may list an item to be shipped in the future, but are most likely not the typical customer on the site.
The uship team just found two groups that were not paired and probably did a tremendous amount of legwork to create activity on both sides. I think sometimes you can just replace "they need to be the same person" with "we need to be solving a specific problem."
The uship team just found two groups that were not paired and probably did a tremendous amount of legwork to create activity on both sides. I think sometimes you can just replace "they need to be the same person" with "we need to be solving a specific problem."
That's a really going point but I wonder how true it is for Odesk. It would seem people on there are either looking for work or looking for workers. I've only been on 1 side of that equation.
that is why they have to rely on SEM. They have to make sure that freelancers can find work and clients can find freelancers. You need both sides to win.
Or, if it means figuring out a way to change your business model to make sure they do become the same person.