How to increase conversions with a stellar landing page(blog.kissmetrics.com)
blog.kissmetrics.com
How to increase conversions with a stellar landing page
http://blog.kissmetrics.com/beginners-guide-to-landing-pages/
2 comments
Does anyone else find themselves reading the first 1/3 of a landing page and then clicking on the miniscule "About" button at the very bottom most of the time? I think of it similarly to a deck I'd present to an investor: I'd give my problem-solution spiel and then move quickly into my bio slide. It is my personal opinion (and Mark Suster's) that the features, demo etc aren't absorbed/swallowed if that kind of detail is presented before the listener knows who's behind the product. As a consumer, I'm inherently skeptical, so I can't stomach a whole page of "the hard sell," even if it's above the fold. Do you think there's merit in placing a tiny bio block or a whole paragraph--something beyond four words at least--from a reputable press review after the pitch and call-to-action? I know it's not de rigeur but something worth thinking about nonetheless.
Not a bad idea. The anonymity of people who want you to sign up to their service (and usually give them your name) doesn't allow for trust building. Then again, a big picture of yourself on the page would probably also seem smug.
Laura Roeder http://www.lauraroeder.com is a good example of someone who uses themselves as the brand for their products.
Laura Roeder http://www.lauraroeder.com is a good example of someone who uses themselves as the brand for their products.
This is a great example of how to spread information. No video, no live chat, just clear text and screen caps so everything is quick to sift through and obvious.