How to Turn Disaster Into Gold(inc.com)

http://www.inc.com/magazine/20110201/how-to-turn-disaster-into-gold.html

1 comments

I'm not sure where I heard this: "Everytime you get a customer who complains, you have an opportunity to turn him into your biggest supporter."

I guess 37 Signals did just that.

pchristensen16 anni fa

Sounds like something Zappos would say.